Good Unicorn is a full-service agency supporting ambitious mission-driven startups with Strategy, Brand, Product and Traction services.

Built on 25 years working with the world's biggest brands, and now fully focused on funded, fast-growing startups creating meaningful impact.

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Our story

More than 25 years in the big leagues building brands and products

For more than 25 years, we've helped businesses launch products, build brands and create digital experiences through our work at Creamos, our global creative agency headquartered in London.

From startup launches to large-scale immersive experiences and games, we've partnered with globally recognised organisations and shipped work seen by millions.

Our expertise has brought results for

Logos of brands we have worked with, including Disney, MTV, BBC, HarperCollins and Lloyds Bank
Why Good Unicorn exists

Then we built our own tech-for-good startups, and everything changed.

Along the way we launched Good add Ventures, our venture studio dedicated to building tech-for-good startups. Incubating products from zero gave us a founder's perspective and a new ambition for the kind of impact we wanted our work to have.

Today, Good Unicorn partners exclusively with funded, post-incubation startups in rapid growth.

Who we work with

We help organisations creating measurable impact reach the milestone that matters now: their next raise.

Funded & post-incubation

You've validated the idea and secured backing. You don't need a lecture. You need senior hands moving the product and the brand forward, fast.

In rapid growth

We plug in as an extension of your team across Strategy, Brand, Product and Traction: flexible, accountable and outcome-focused.

Mission-driven

For us, impact means measurable progress against at least one of the United Nations Sustainable Development Goals. HealthTech, ClimateTech, EdTech and beyond: if your growth moves one of those goals forward, we want to be part of it.

Selected work

Startups we've accelerated

Let's talk

Tell us about your organisation, the challenge you're facing and the milestone you're working towards. We work with clients worldwide from our London HQ.

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