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HealthTech · Social · App

Resbite

StrategyBrandProduct
SDG 3 SDG 11

An app on a mission to strengthen social bonds by facilitating authentic, in-person experiences.

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The challenge

Something radically different from the feed

In a time where endless feeds and addictive engagement loops dominate social interaction, Resbite set out to offer something radically different: an app that encourages people to step away from their phones and into real life. The challenge was to reduce social friction and encourage intentional, in-person connection — without the performative pressure and digital noise of conventional social platforms.

The approach

Trust, transparency and simplicity by design

We designed features that prioritise trust, transparency and simplicity — shared availability, minimal profiles and invitation polls. Instead of feeds or likes, Resbite offers clarity and context: who, when, where. Every brand and product decision aligned with one mission.

01

No likes, feeds or comments

Removing performative pressure and digital noise so connection comes first.

02

Invitation-based planning

Users create and vote on plans with clear time and place options.

03

Minimal profiles

Attendee previews build trust without social comparison.

04

Warm visual identity

Soft colours, human typography and approachable UX.

Brand

A calming brand identity that feels warm, human and inviting

Resbite brand board: white 'Resbite — the real social network' wordmark on a soft teal background with layered mint-to-teal wave shapes
Flat-line illustration of a woman in workout clothes doing a lunge with dumbbells in front of a pale teal exercise-ball shape
Instagram grid preview of twelve teal-background flat-line illustrations of groups doing shared activities — grilling, building a snowman, wine tasting, cycling, painting, a spa, an exercise class, birdwatching, tea, swimming and bowling
Product

An intuitive app and web platform that makes meeting in real life easy

Who, when and where

UX wireframes for group management: a 'Fishing buddies' member-selection list with an 'Invite 3' button beside a phone mockup of a 'Painting' group's contact list with an 'Invite group' button
Angled collage of Resbite app screens: an 'Add children' onboarding step, a camping activity card, a map location picker, the 'The real social network' welcome screen, a phone-contacts search and an 'Already joined Resbite' connections list

The app in motion

Every brand and product decision aligned with one mission: to help people show up for each other, effortlessly and meaningfully.

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