Napp
A regenerative rest app built from the ground up to help people unlock the physical, emotional, and cognitive benefits of naps.
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Turning rest into a habit people actually keep
Napp set out to tackle a common modern challenge: lack of sleep and rising stress. In fast-paced lives filled with endless to-do lists, people sacrifice rest to get more done, only to feel more drained, unfocused and less productive. Research shows that short naps can restore performance and overall wellbeing — so the opportunity was to make restorative rest accessible, science-backed and, crucially, habit-forming.
A smart nap assistant, backed by science
Our strategy was to design a smart nap assistant that makes restorative rest accessible and habit-forming, and to set the foundations for initial funding — a strong brand, product strategy, website, mobile and VR prototypes, and an investor pitch deck, all aligned with Napp's mission to help people feel and perform better through regenerative rest.
Guided learning journey
Napp doesn't just provide rest — it teaches users how to nap better over time, turning napping into a skill.
Dual product model
A mobile app for everyday guided sessions and a VR version for fully immersive, sensory rest experiences.
Personalisation
Adaptive nap scheduling, customisable soundscapes and user-preference-driven environments.
Progress tracking
Cognitive, physical and emotional metrics that show how consistent practice leads to lasting benefits.
A brand built to earn early confidence
At the pre-seed stage, building a strong brand was crucial for inspiring confidence, attracting early adopters and engaging investors. We shaped Napp's positioning around a simple, science-backed promise — guided rest and smart recovery — grounded in the real problem it solves and the people it serves.
Two products, one restorative experience
We designed the end-to-end user experience for both the mobile app and the VR experience. The VR version was built in Unity and went through several rounds of testing and redesign, while the app was mapped from first-time use to a returning, habit-forming journey.
The VR experience
The mobile app
Foundations for funding
We laid the foundations for growth: a website to build early trust, mobile and VR prototypes to validate the concept, and an investor pitch deck that supported Napp's first steps towards securing funding.
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