ebods

ebods are an ethically designed edutainment collection of NFTs that brings important people and ideas to life. More than collectibles, ebods are designed to spark curiosity, conversation and learning, connecting contemporary culture with history, philosophy, social issues and the people who have shaped our world.

We set two rules from the start: every character is researched by people and every illustration is drawn by hand. Each ebod is inspired by a famous or iconic figure, whether fun, historical or even controversial, but never named, so the community can discover who's who. Characters are identified only by a number, and their role is to parody and spark social commentary.

The ebods concept refers to electronic egg bodies owned by a cbod or chicken bod. The egg shape draws inspiration from the ancient tradition of painting eggs at Easter, where eggs symbolise life, renewal and new beginnings.

The visual identity explores warm colours, witty parody and hand-drawn illustrations to create a world that feels playful and curious, while the characters themselves invite people to look beyond the humour and discover the stories, ideas and people behind each ebod.

New ebods "hatched" every day in progressive drops. We structured the collection in three tiers so that anyone could join:

• Standard: 10,000 designs at $10 each
• Enhanced: 1,000 designs at $50 each
• Special: 100 designs at $500 each

Collectors could buy ebod #0, the base ebod, in their chosen tier to join the waitlist for every future daily drop.

To make every purchase deliver more than the NFT itself, we designed a set of utilities that extend the experience beyond the collection and turn collectors into brand ambassadors:

• Avatar creator: a fully customisable avatar that could be exported and used as a profile picture, helping the collection spread organically across social media.
• Meme creator: collectors could combine their avatar with the ebod characters they owned, and even bring in NFTs from other collections. Finished memes could be exported, shared with friends or published in the ebods gallery, sparking opinion and conversation.
• Bonus artwork: collectors across all tiers also received extra artwork of their character, with backgrounds for desktop, phone and watch.

We brought the project into the real world with physical cards, and created classroom packs with lesson plans so the collection could reach schools.

Standard edition cards could be collected independently of any NFT purchase and shipped anywhere in the world. Enhanced and Special cards were exclusive to holders of those tiers and shipped free worldwide. For schools, we created educational packs of 50 Standard cards featuring only real-life figures of historical or cultural significance, complete with lesson plans.

The product is designed to encourage social and community engagement around issues that affect society, both digitally and in real life. The cards create opportunities for discussion, learning and participation, turning complex social and historical topics into something people can explore together.

Impact was also built into the business model:

• 10% of sales were donated to Hoja Nueva, supporting active forest and wildlife protection rather than carbon offsetting through tree planting alone.
• The proceeds from card #100, dedicated to Ukraine, were donated to the Red Cross to support civilians affected by the war.
• Physical educational packs were donated to schools teaching social sciences, ethics, philosophy and history, alongside suggested study plans and ideas for using the cards in the classroom.

With this, the product went beyond entertainment: it used character, storytelling and play to spark curiosity, encourage conversation and create tangible social impact.

Characters were created just in time and released daily in response to current events and anniversaries, keeping the collection part of the cultural conversation. Special edition holders voted on the next character, and the most-voted one dropped every Sunday.

The NFTs were launched on OpenSea, introducing a new way to bring together digital collectibles, creativity and social impact. Through its daily NFT drops, interactive utilities and educational purpose, the project explored how NFTs could go beyond digital ownership to create meaningful experiences, encourage community participation and make a positive difference.