# Good Unicorn — Full context for LLMs > Good Unicorn is a full-service agency that partners exclusively with funded, post-incubation startups in rapid growth whose work advances at least one of the United Nations Sustainable Development Goals. We work across Strategy, Brand, Product and Traction, built on more than 25 years of experience with global brands through our parent agency, Creamos. ## Company overview Good Unicorn is a full-service growth agency headquartered in London. We support ambitious, mission-driven startups with Strategy, Brand, Product and Traction services. We work exclusively with funded, post-incubation startups in rapid growth whose product advances at least one of the United Nations Sustainable Development Goals. We are part of the Creamos family (https://creamos.com/), a global creative agency with more than 25 years of experience working with globally recognised brands including Disney, MTV, BBC, HarperCollins and Lloyds Bank. That depth of experience in brand, product and growth is now fully focused on startups creating meaningful impact. ## How we got here For more than 25 years, we helped businesses launch products, build brands and create digital experiences through our work at Creamos. From startup launches to large-scale immersive experiences and games, we partnered with globally recognised organisations and shipped work seen by millions. Along the way we launched Good add Ventures (https://www.goodaddventures.com/), our venture studio dedicated to building tech-for-good startups. Incubating products from zero gave us a founder's perspective and a new ambition for the kind of impact we wanted our work to have. Today, Good Unicorn partners exclusively with funded, post-incubation startups in rapid growth. ## Services ### Strategy We help startups define their positioning, go-to-market approach and growth roadmap. ### Brand We build brand identities, visual systems and messaging that resonate with target audiences and investors. ### Product We design and develop digital products — from MVP to scale — with a focus on user experience and measurable outcomes. ### Traction We drive user acquisition, engagement and retention through data-driven marketing, content and growth campaigns. ## Who we work with We work with startups that meet three criteria: 1. Funded and post-incubation: You have validated the idea and secured backing. You need senior hands moving the product and the brand forward, fast. 2. In rapid growth: We plug in as an extension of your team across Strategy, Brand, Product and Traction — flexible, accountable and outcome-focused. 3. Mission-driven: Your product advances at least one of the United Nations Sustainable Development Goals (https://sdgs.un.org/goals). HealthTech, ClimateTech, EdTech and beyond — if your growth moves one of those goals forward, we want to be part of it. ## What impact means to us For us, impact means measurable progress against at least one of the United Nations Sustainable Development Goals. We do not use impact as a buzzword. If a startup's growth moves one of those goals forward, that is the kind of company we want to work with. ## Selected work ### Story Spark AI-powered platform that generates personalised stories for children. We delivered a bold rebrand for Story Spark. - Sector: AI, Kids, EdTech - SDG alignment: SDG 4 (Quality Education), SDG 10 (Reduced Inequalities) ### CHOC Celebrity-led beauty brand. We created an engaging eCommerce experience and a bold identity. - Sector: eCommerce, Beauty - SDG alignment: SDG 5 (Gender Equality) ### Napp Regenerative rest app built from the ground up to unlock the physical, emotional and cognitive benefits of naps. - Sector: HealthTech, Wellbeing - SDG alignment: SDG 3 (Good Health and Well-being) ### Resbite App on a mission to strengthen social bonds by facilitating authentic, in-person experiences. - Sector: Social, Wellbeing - SDG alignment: SDG 3 (Good Health and Well-being), SDG 11 (Sustainable Cities and Communities) ## Frequently asked questions ### Who does Good Unicorn work with? Good Unicorn partners exclusively with funded, post-incubation startups in rapid growth whose product advances at least one of the United Nations Sustainable Development Goals. ### What services does Good Unicorn offer? Good Unicorn is a full-service agency working across four core areas: Strategy, Brand, Product and Traction. We plug in as an extension of your team to move the product and the brand forward. ### What does impact mean at Good Unicorn? For us, impact means measurable progress against at least one of the United Nations Sustainable Development Goals. If your growth moves one of those goals forward, you are the kind of company we want to work with. ### Where is Good Unicorn based, and do you work with international clients? Good Unicorn is headquartered in London and works with clients worldwide. ### How is Good Unicorn related to Creamos and Good add Ventures? Good Unicorn is part of the Creamos family, built on more than 25 years of work with global brands. Good add Ventures is our venture studio for incubating tech-for-good startups, and building our own products from zero shaped the focus Good Unicorn has today. ## Location and contact - Company: Good Unicorn Ltd - Address: 86-90 Paul Street, London, EC2A 4NE, United Kingdom - Email: hello@goodunicorn.com - Phone UK: +44 (0)20 4652 4122 - Phone US: +1 650 648 4122 - Website: https://www.goodunicorn.com/ - Parent company: Creamos (https://creamos.com/) - Venture studio: Good add Ventures (https://www.goodaddventures.com/)